Peter Høfler - CEO/owner rights for TEE JAYS in the US and purchased the teejays.com domain. We have spent the past decades defining and strengthening the TEE JAYS brand and our position in the European market. We are currently in the process of making new office and warehouse additions in order to be able to service the huge demand on the European market. And to secure space for our ambitious five-year growth plan. Our primary goal is to stay focused and do what we do best – that is to provide excellent service and to produce high-quality essentials that last. It might be a long way from Denmark to Alabama. But we’ve taken the most important things with us, which are the brand’s vision and the values that TEE JAYS was founded on. It is the love of excellent, durable materials. The no-compromise approach to construction and fit. And the simple yet very well-thought-out design that makes the clothes look and feel amazing. This applies to all our designs, from T-shirts and polos to sweats and jackets. Our designs are simple, and even though we do take inspiration from trends, our top priority will always be to create timeless classics that last for years and years. Not only because it’s the most comfortable for the people wearing it, but also because durable clothing is better for our planet and for the industry. This aligns with our continued focus on sustainability. Many of our styles are available in certified organic cotton. And some even in materials made from recycled plastic waste. I’m very proud of where we are today. That we’ve been able to carry on Terry’s life’s work. And stay true to the founding values of TEE JAYS, while still moving forward and adapting to the world that we’re living in today. I can’t wait to see what the future holds. THE STORY OF 253
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